17 May, 2023

4 Tips for Designing the Perfect Promotional Polo Shirt

Promotional polo shirts are a great way to gain brand exposure, but they don’t work well unless they look great, too. You need to give thought to design, colour, text placement and more to come up with an effective shirt that your customers will wear with pride and spread the word about your business.

This guide will provide you with some valuable tips on how to design the perfect promotional polo shirt for your business, so be sure to read through it before you begin designing.

1. Brand Awareness
Polo shirts are a great way to promote your brand and get your name out there. But before you start designing, there are a few things you should keep in mind.

First, ensure your logo is big enough to be seen on a shirt. It should be larger than 8 square inches, so it's legible from a distance of at least 20 feet away.

Next, don't use logos with fine details such as intricate line work or small text because they will not show up well on garments that have limited detail and colour range like polo shirts do.

Last but not least, remember that whatever you put on the shirt will end up back-to-front when worn by someone else — so only put information that is relevant when viewed from this perspective.

2. The Right Logo Placement
Whether you’re looking to promote your business or raise awareness for a cause, custom promotional polo shirts are a great way to get your message out there. But designing the perfect shirt isn’t always easy. Here are a few tips to help you get started. 

• Use text: Words and phrases can be used to create a design that captures attention and stands out from competitors. 
• Print on the front: Avoid placing text on the back of your garment; this is typically where your logo will go, so ensure it is large enough and doesn’t cover any other information on the back of the shirt. 
• Consider placement: Don’t just stick with what has worked in the past; be creative. Try placing graphics at various points across your chest for an original look that still looks professional.

3. Sizing
Choosing the right size is essential for creating a comfortable and flattering fit. Here are a few things to keep in mind when selecting a size: 

• The sleeve length should hit at or just below the elbow. 
• The shirt should be long enough to tuck in but not so long that it looks bulky. 
• The chest and waist should be proportionate to your body size. 
• The shoulders should fit comfortably, without being too tight or too loose. 
• Choose a fabric that has some stretch to it for added comfort. 
• Pay attention to the details like collar type and placket style.

4. Colour Combinations
When it comes to choosing colours for your promotional polo shirts, there are a few things you should keep in mind.

First, consider your brand colours and try to stay true to those. Second, think about what message you want to communicate with your shirt design – do you want to be playful or serious? Bold or subdued? Colour can communicate all of these things and more. Lastly, keep in mind that some colours work better together than others. 

The Polo Shirts Only Team